HRM PRACTICESON EMPLOYEE PERCEPTION AND ITS EFFECT ON ORGANIZATIONAL COMMITMENT

نویسندگان

چکیده

The corporate environment has changed dramatically since the start of globalization, both in terms complexity and dynamism. Companies are coping with shifting market conditions, changing workforce demographics diversity, technological advancements, increased customer quality focus, a talent shortage, economic realities (Noe, 2002). In order to attain long-term sustainability total organizational success, it is crucial for businesses continuously alter their business strategy, policies, practices conform needs environment. other words, firms compelled implement successfully manage change (Bridges & Mitchell, 2000; Kanter, 1985). Despite fact that organizations need more effectively, 70% initiatives fail (Beer &Nohria, 2000), this failure rate remained stable over time. Insufficient attention issues relating people one most frequently mentioned causes implementation (Spiker Lesser, 1995; Kotter, 1995). During 1990s, there been widespread recognition significance employees, psychological reactions, behavior during transformation; yet, practice, managers do not place enough emphasis on these concerns (Becker Gerhart, 1996). Others who have conducted empirical studies area concur viewpoint. For instance, research relationship management (CRM) project at three banks New Zealand discovered tend prioritize difficulties while ignoring people.

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ژورنال

عنوان ژورنال: Multidiciplinary Output Research for Actual and International Issue

سال: 2023

ISSN: ['2808-6635']

DOI: https://doi.org/10.54443/morfai.v3i1.747